Wednesday, September 22, 2010

“FCC probes complaint that cartoon advertises Skechers shoes - Washington Post” plus 2 more

“FCC probes complaint that cartoon advertises Skechers shoes - Washington Post” plus 2 more


FCC probes complaint that cartoon advertises Skechers shoes - Washington Post

Posted: 22 Sep 2010 10:10 AM PDT

The Federal Communications Commission launched a review Wednesday into whether a television cartoon featuring characters that also advertise Skechers shoes violates rules limiting commercials to children.

"Zevo-3," a program-length series to begin airing Oct. 11 on Nicktoons, features three superheroes from comics and television ads used by Skechers. Characters Kewl Breeze, Z-Strap and Elastika are also the names for shoe lines sold by Skechers and amount to program-length advertisements for the company, according to a complaint filed by the Campaign for a Commercial Free Childhood.

The FCC said it would take public comments on the complaint to determine whether the series violates the Children's Television Act and agency rules that limit advertising in children's programming.

CCFC filed a petition last month to the FCC saying the program would be the first children's show featuring characters only known previously as marketing agents.
"It's clear that Skechers and Nicktoons are flouting the policies established by Congress to protect children from excessive commercialism," said CCFC's director, Susan Linn. "Zevo-3 is a 22-minute commercial masquerading as a kids' TV show."

Skechers did not immediately respond to a request for comment. The superhero characters are promoted in comics tucked into Skechers shoeboxes.

CCFC said while "Zevo-3's" creators have promised the show won't have product placements, it is concerned about the association of the comics with the show. In one comic, children defeat an evil character, Dr. Stankfoot, after hero Kewl Breeze gives them Skechers Airators, which claim to combat foot odor.

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Tie Your Shoes, Kid: Denard Robinson Will Not Win The Heisman Trophy - Bleacherreport.com

Posted: 15 Sep 2010 12:27 PM PDT

SOUTH BEND, IN - SEPTEMBER 11: Denard Robinson #16 of the Michigan Wolverines dives into the end zone for the game-winning touchdown as Harrison Smith #22 of the Notre Dame Fighting Irish brings him down at Notre Dame Stadium on September 11, 2010 in South Bend, Indiana. Michigan defeated Notre Dame 28-24. (Photo by Jonathan Daniel/Getty Images)Jonathan Daniel/Getty Images

We've seen what he can do on the football field.

We've all seen the cuts, the speed, the dreads flowing in the air in midst of burning yet another secondary.

I will admit, however, coming late to the party. However, I did have the luxury of watching Robinson light up the field and my Irish as he ran his way to 258 yards on two touchdowns. He single-handily (and I mean that) won Michigan their fourth game out of five against Notre Dame.

Now, in result of his eye-popping (or eye-gouging depending on what fanbase you are loyal to) stats, Robinson's name has soared to the top of the Heisman list. All it took was two weeks, two wins, and two domination's for the next Michigan quarterback to be crowned the Savior.

Let's take a step back to last season.

Enter Tate Forcier.

A freshman at the time, Forcier lead Michigan off to a fantastic start to the year with 4 straight wins and looking like the next big thing in Ann Arbor. Of course, I also had the displeasure of watching him lead his team to a victory over my Irish, just like Robinson did in 2010.

Fast forward a year later.

Forcier, now the third-string quarterback behind "Shoelace" and freshman Devin Gardner, is merely Rich Rodriguez's personal waterboy. Seen on the sidelines with his usual skullcap, clipboard, and hand warmers, Forcier knows what it's like to be given praise and have it taken back rather quickly.

And with that said, he may be the most electrifying player in college football. He very well may prove many people wrong and go on to start all 12 games for Michigan this season, racking up better numbers week in and week out.

However, if history proves correct, he won't be out there for every down and every game played.

A quarterback who carries the ball 30 times a game, on top of being abused by opponent defenders on passing attempts, isn't going to last a full season in the Big Ten. With a skinny frame to build upon, Robinson would be lucky to weigh in at 190 drenched in Forcier's sideline water.

His running style, relying on speed and elusiveness and not the brute strength of a Tim Tebow, calls for one big hit to put an end to all Heisman talk.

The point here is this—just don't get your hopes up. Robinson can lead Michigan to victory in every game they play this year, but without him, this team is going to lose plenty of football games.

So for now, and however long it lasts, enjoy the cuts, speed, and dreads. 

It might not be here come week six, and it certainty won't be there come time for the Heisman ceremony in the Big Apple.

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